Mighty Good Undies organic fairtrade cotton undies - 3 girls

Organic Cotton Tank, Boy Leg, Midi Brief & G-String Underwear

This super soft, organic cotton, Fairtrade underwear range includes a Tank Top, Boy Leg, Midi Brief and G-String. All made from 95% organic cotton and 5% elastane for a great fit and durability, using colourfast dyes.

Mighty Good Undies

Hannah Parris and Elena Antoniou are the socially conscious entrepreneurs who founded Mighty Good Undies. Hannah has had experience working with ethical textiles supply chains in India previously through her label ‘Audrey Blue’, where she came into contact with organic and Fairtrade produced cotton supplier Chetana Organics and their production partner Rajlakshmi Cotton Mills. Through her producer and supplier Hannah was able to meet with cotton farmers and makers in order to see first hand how fashion can create sustainable livelihoods for workers whilst improving environmental outcomes in the textile supply chain – which happens to be the second most polluting industry on earth. After more than 10 years spent running creative businesses in publishing, PR and fashion design, Elena was certain she wanted to create an ethical brand producing high quality garments and also empowering consumers to make better choices when considering ecofashion.

While undertaking extensive research ahead of setting up Mighty Good Undies, Hanna and Elena found out the real impact that cotton has on the planet and people who make our clothes, they documented what was found. Soon they will soon be sharing the results of their findings by launching an ebook ‘The Cotton Tales’ which will be available for download via their website.

All Mighty Good Undies are made with 95% organic cotton which is really soft on the skin and 5% elastane which adds great fit and durability, with brushed elastic used on waistbands for extra comfort and style. Eco-friendly and colourfast dyes are used and no dangerous or toxic chemicals are used at any stage in the production process.

Recently Mighty Good Undies launched a crowdfunding campaign to help place their first order with the Rajlakshmi Cotton Mills in India with the plan to be at the Berlin Ethical Fashion Show in June 2016. To contribute to the Mighty Good Undies crowdfunding campaign visit –

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