Special Feature: The 2016 Kering Talk – Sustainability in Luxury Brands
As the main guest of honour at the 2016 Kering Talk on Monday designer, Stella McCartney took part in a special live conversation with journalist, Lucy Siegle where she discussed sustainability in luxury brands. Stella is seen by many as a sustainable fashion role model and highly regarded as influential in helping to shape the future of luxury fashion in a sustainable way. Her commitment to sustainable fashion is proudly supported by Kering and since founding her label in 2001 she has not wavered in her beliefs and continues to innovate and push boundaries.
Stella recalled how during the early days of her business she was told by some people ‘including those she looked up to’ that she would not have a sustainable accessories business, fortunately those comments could not have been further from the truth. Stella’s focus and commitment is to be admired and she is certainly very inspiring. Today she has one of the largest growing companies in the Kering stable enjoying double digit growth each year while her environmental impact gets lower by the year. The new S/S 17 womenswear collection is 53% sustainable and the recently launched S/S 17 menswear collection is 45% sustainable.
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She addressed various issues relating to sustainable fashion including deforestation and sustainable sourcing of viscose, which she sources from certified forests. Stella has been a long time supporter of animal welfare and consistently challenges industry norms and launched various initiatives to increase sustainability throughout the brand. Most recently, the brand released its first global environmental profit & loss account for 2015, this further measures the impact of its activities on the environment and is based on Kering’s open source methodology.
It was certainly inspiring to hear Stella share her conviction and beliefs that have seen her driven to build a successful global luxury brand, with sustainability at its core ‘even though sustainability is still the exception and not then norm’ which is to be admired.
To learn more about the please visit – www.stellamccartney.com