SPECIAL FEATURE: WINNERS OF THE 2016 KERING AWARD FOR SUSTAINABLE FASHION

Special Feature: Winners of the 2016 Kering Award for Sustainable Fashion

On Monday evening five talented students from London College of Fashion were chosen as winners of the 2016 Kering Award for Sustainable Fashion, out of 10 finalists and over 400 initial applicants: Irene-Marie Seelig, Iciar Bravo Tombola and Anna Passaic for Stella McCartney; and Agraj Jain and Elise Comrie for Brioni. After months of hard work and having their projects assessed, winners receive a grant to support their work and also an internship with two luxury brands from the Kering Group, this year they will work with Stella McCartney and Brioni.

The annual Kering Award for Sustainable Fashion is a partnership with the Centre for Sustainable Fashion at London College of Fashion, it is seen as recognition for outstanding students who are socially conscious and have demonstrated a strong awareness of sustainability in fashion. The high standard of projects from entrants saw boundaries pushed in creativity and innovation, with many students rethinking the whole production cycle and value chain in fashion. The thought process and vision in relation to sustainability demonstrated during the competition process echoes Kering’s own commitment to lead by example whereby the luxury fashion industry is taken to new heights of environmental, economic, ethical and social performance.

LONDON, ENGLAND - NOVEMBER 14: Award winners Iciar Bravo, Anna Pasalic, and Irene-Marie Seeling pose at the 2016 Kering Talk at the London College of Fashion on November 14, 2016 in London, England. Pic Credit: Dave Benett

LONDON, ENGLAND – NOVEMBER 14: Award winners Iciar Bravo, Anna Pasalic, and Irene-Marie Seeling pose at the 2016 Kering Talk at the London College of Fashion on November 14, 2016 in London, England.
Pic Credit: Dave Benett

Winning Projects for Stella McCartney

1 – Winner of the Award for Innovation

Irene-Marie Seelig: Amadou Mushroom Skin Project
“My project further confirms my belief that innovation occurs at the intersection of the arts and sciences where we can collaborate to leave a positive,lasting imprint on society and the environment”

With over a decade of international fashion industry experience behind her, Californian native Irene-Marie is an MA student studying fashion entrepreneurship and innovation. Irene first came up with her idea when her mother was diagnosed with lung cancer and she began researching the wellbeing properties of mushrooms. Through her research Irene-Marie found that mushroom leather made from the skin of Amadou Mushrooms, is a renewable, biodegradable and vegetarian leather alternative. After testing both the aesthetic and durability of this innovative material Irene was able to confirm its viability for the luxury fashion industry through the unveiling of two shoe prototypes.

 
2 – Winner of the Award for Collaboration

Iciar Bravo Tomboly: Social Ecology Project
“I believe we cannot change our environment without renewing humanity. So we should achieve an integral ecology that focuses not only on environmental and financial issues, but also on social issues.”

A natural leader with a social conscience, Iciar is at the head of several social organisations and is an active volunteer in charities focused on empowering women, fashion, social development and child education, also with being an MA Fashion Design Management Student she felt compelled to apply for the competition. In todays society Iciar firmly believes that human well-being is a main concern and will aid the achievement of global goals, as such she has developed a tool that will measure and also increase a company’s social impact through empowerment of employees and manufacturers. She has chosen seven key areas to assess through a woman’s perspective that are related to Kering social targets and to the UN Global goals.

 
3 – Winner of the Special Project Award

Ana Pasalic: Uncoloured Colours Project
“Reflecting on my own work made me understand that if I want to change the fashion industry I have to do it right at the beginning, on a business level and a personal level.”

As an MA Fashion Futures student Ana was able to learn how as a designer, she could influence and have an impact on the fashion industry through use of certain materials. With this in mind Ana decided to focus on developing a project that would be sustainable whilst ensuring that creatures and plants would benefit from having a better life. Inspired by the idea of creating more from less whilst still maintaining quality Ana’s project was entitled “Uncoloured Colours”. It is a well known fact that dye wastewater is extremely pollutant, with “Uncoloured Colours” the human risk involved in the synthetic dyeing process can be avoided and considerable amounts of water can be saved, by dyeing the master batch solution.

To learn more about the projects, please visit – http://sustainable-fashion.com/projects/lcfxkering/

For more on Stella McCartney please visit – www.stellamccartney.com

LONDON, ENGLAND - NOVEMBER 14: (L to R) Dilys Williams, Director of Centre for Sustainable Fashion at London College of Fashion, award winners Elise Comrie and Agraj Jain, and Beatrice Lazat, Human Resources Director at Kering,attend the 2016 Kering Talk at the London College of Fashion on November 14, 2016 in London, England. Pic Credit: Dave Benett

LONDON, ENGLAND – NOVEMBER 14: (L to R) Dilys Williams, Director of Centre for Sustainable Fashion at London College of Fashion, award winners Elise Comrie and Agraj Jain, and Beatrice Lazat, Human Resources Director at Kering,attend the 2016 Kering Talk at the London College of Fashion on November 14, 2016 in London, England.
Pic Credit: Dave Benett

Winning Projects for Brioni

1 – Winner of the Award for Innovation

Agraj Jain: Peace Silk Project
“My main motivation for taking part in the award was the hope that the Kering group would actually use my idea in the best commercial and practical way”

Studying for a BA Fashion Design Technology in Menswear and moving to London from his native India Agraj has been able to remain true to his roots and his religion of Jainism, which encourages sustainability and non-violence. With a close affinity to sustainability Agraj has also been able to share his beliefs and spread awareness of sustainability at an orphanage in his hometown, working with recycled materials and teaching art classes. As someone who is against cruelty to animals and killing for fashion Agraj does not believe worms should be killed for silk. With peace silk, a high quality product is created by allowing worms to complete their natural cycle and come out of their cocoon before the silk is used to make fabric. This way, the silk moth is allowed to live and die naturally.

 
2 – Winner of the Award for Collaboration

Elise Comrie: Tailored Tobacco Project
“At the 2010 New Delhi Renewable Energy and Clean Technology conference I saw the consistent failure of sustainable technology to solve problems more cheaply and reliably addressed by diesel, coal or fossil fuels.”

An MA Fashion Futures student, Elise was inspired by her upbringing in Canada where she learnt the benefits of tobacco based dye, utilising the plant which only takes 90 days from seed to harvest. Her innovative idea was to develop a smoking jacket created using tobacco-dyed textiles.
To learn more about the projects, please visit – http://sustainable-fashion.com/projects/lcfxkering/

For Brioni please visit – www.brioni.com