Sonya Vajifdar – Real Royalty Black Evening Gown
Perfect for that formal evening event, this gorgeous dress is part of the new ‘RealRoyalty’ collection defined by unique 3D embroidery on each piece, created using recycled plastic, coke cans and waste x-ray films to create delicate embroidery and embellishments. the fabric used is GOTS certified organic material and naturally dyed.
Sonya Vajifdar is a Mumbai based design label that celebrates sustainable luxury with a contemporary, fresh and edgy aesthetic. At just 21, Founder and Creative Director Sonya Vajifdar imagined creating her own brand focused on strong, cosmopolitan and sexy women from across the world with their own sense of style and a nose for business. Within a year Sonya became a successful distributor and shortly after was able to fulfil her dream of having her own brand by launching her first collection.
It combines indigenous elements with global design aesthetics, resulting in garments which represent the metamorphosis of raw influences, both fantastical and mundane. Each piece of clothing is crafted with a story behind it: from the unique culture of the country it’s made in to the inimitable skills of the craftsmen who make them. Their focus is to create a strong global lifestyle around the brand that remains innovative and interesting in an ever-changing retail environment through product development, inspiring launches, excellent service levels and organic fashion. The ethos of the brand lies in “Redefining Luxury through sustainability” for people all over the globe. Sonya’s business has gone from strength to strength and expanded from ready-to-wear to a broader collection of couture gowns, fusion-wear etc.
Sonya Vajifdar is boosting her eco fashion credentials further with “RealRoyalty”, a new couture collection made with embellishments of 100% recycled plastic, soda cans and X-ray films. Sonya creates eco-conscious fashion without compromising on glamour and her vision has been seamlessly transformed into a capsule collection of several looks that compromise the much talked about “Royalty Collection”.
“We have put alot of effort into exploring the recycling of plastic, tin and metal technology to provide all types of fine fabrics, blends and embellishments that perform to the most exquisite standards. Getting rid of plastic pollution by creating consciously produced, 100% recycled and organic couture pieces is the new face of fashion and the world is quickly responding to it” Sonya Vajifdar
To learn more about Sonya Vajifdar, please visit – www.sonyavajifdar.com