Sealand Gear – BETTIE Handbag
BETTIE speaks a language of sophisticated style combined with usable functionality. The overall form is refined to a clean look, with a subtle contrast between the smooth Truck Tarpaulin base and the matte, Bedouin Stretch upper. Bettie is well suited to be used as a college, work, or around town shoulder handbag or carry bag, and has multiple internal storage/divide sleeves and spaces to keep your life organized. The internal pack space is big enough to be used as an over night or gym bag, and can be used as an on flight carry bag.
The visually clean exterior is contrasted with a variety of patterns and prints that were previously hanging up as advertising banners, however now emphasizes the bags interior and create a uniqueness that no other will have. The lining is soft and smooth, adding to Bettie’s sophisticated finishes. BETTIE is hand made in the Sealand workshop situated in Cape Town, South Africa, and has a lifetime warranty.
Each and every Sealand product incorporates elements of up-cycled material, which in return creates a unique finish to every product offered.
Sustainable accessories brand Sealand Gear based in South Africa, was founded by entrepreneurs Jasper Eales and Mike Schlebach. With a passion for the environment it is equally important that their products are high on quality and design whilst being functional, practical and looking good. Jasper is the creative mind behind the brand and had a practical approach from the word go. Mike has been recognised for his meaningful contribution to business and the world of up-cycling within SA and is also known as one of the country’s best big wave surfers. The Sealand business ethic and desire is to make the native country of the founders, South Africa a better place by using business to help protect the ideals of a love for nature and enjoyment of spending time in the great outdoors.
The brand is based around up-cycling which is essentially creating a usable product from waste and unwanted items or adapting an existing product in some way that is useful or creative whilst adding value. Reducing waste and improving the efficiency of resource use are the main purpose of up-cycling and it benefits the environment by promoting reuse over discarding items and keeping them away from landfills. Sealand works with four main sources of waste material that are all strong and durable which include, truck tarp, advertising billboard mesh, stretch tent material and old sail cloth. These materials are used to develop a range of products in a totally new context so bringing new life to old materials creating a range of stylish, durable, strong and sustainable accessories.
Sealand collaborates with like minded people who share the same responsible approach to business and cherish the natural wonders of the outdoors and the Sealand team is an extended family that share mutual sustainable beliefs. Every Sealand product incorporates elements of up-cycled material, which in return creates a unique finish to each product which is also available at selected offline stores in addition to Sealand website. One of those stores is Selfridges in London, UK, a luxury department store that supports sustainable brands who recently started stocking Sealand products.
For more cool up-cycled accessories please visit – www.sealandgear.eu