Ama Ella – Organic Cotton Brazilian Bra and Knickers
This Ultra-Comfortable triangle bra with two strap positions in sweet pink is matched with flattering, flirty cut Brazilian knickers to make a beautiful set.
Ethically made in Portugal from GOTS Organic Cotton with Recycled Elastane and free from toxic chemicals.
AmaElla was founded in 2016 by two friends Julie Kervadec and Lara Miller, who shared the same vision of creating a fashion company with ethical and sustainable values at its core. The brand designs and produces timeless lingerie classics for all women, ethically made in Portugal using GOTS certified organic cotton which is kinder to the skin, better for farmers and their communities and less impactful on the environment. In 2018, they became the first lingerie company to focus on an on-demand model and champion slower consumption with the fashion industry.
Slow Lingerie does the opposite of fast fashion . Instead of mass producing and stockpiling clothes, AmaElla’s Slow Lingerie concept produces items on demand – items that are really wanted. Orders are pooled with those of other customers and a batch is made when enough have been pre-ordered. Customers wait for their pre-order, with peace of mind that when it arrives they will have prevented waste and the associated damage to the environment. The Slow Lingerie line comes in four colours in the bra sets and also includes sumptuous organic cotton nightwear.
AmaElla believes that the future of fashion must encompass slower attitudes toward production and consumption, by introducing the industry’s first pre-order lingerie line it has taken ethical fashion one step further.
To see more beautiful ethical lingerie and learn more about the brand, please visit – www.amaella.com