Misha Nonoo – London Pop Up
This month fashion designer Misha Nonoo is hosting her first pop-up in the heart of central London, officially opening on Saturday June 1st it lasts for the entire month. The showroom has a sleek minimalist design just like Misha’s collections which include the Easy 8 capsule collection alongside other pieces and this destination sustainable concept store also shares the space with other brands. Full size ranges of clothes are available to try on then shoppers can place their orders, items will created to exact specifications ready for delivery in 7 – 10 business days.
New York based Misha Nonoo started her sustainable fashion line in 2011 with her minimal ‘on-demand’ business model where items are made for customers once their orders have been placed and not the other way around as is the case with fast fashion brands. Manufacturing collections in this way helps to reduce the amount of clothing going to landfil and in turn the amount of pollution on our planet.
Collections such as the ever popular Easy 8 and more are made using deadstock fabrics which helps to reduce environmental pollution and each garment is designed to last for years or even decades before being discarded. Misha Nonoo is wholly committed to pursuing the level of quality and attention to detail that will enable their clothes to wear well, and their minimalistic approach lends itself well to pivotal wardrobe pieces that stand the test of time. Each piece can be in multiple ways an for diverse occasions, allowing them to be worn repeatedly without losing their freshness.
As a company with a female founder, female leadership, and mostly female staff Misha Nonoo actively seeks out and partners with businesses owned or run by women as both collaborators and vendors ‘including philanthropic causes’, making sure they put money behind their beliefs. Messages and uplifting words for female empowerment have also been included on interior walls of the pop-up some of which are clearly visible to passers by.
Misha Nonoo’s central London pop-up concept store is now open through to June 30th at 70 – 72 Marylebone Lane, to learn more about the brand please visit – www.mishanonoo.com.