(Image – Carlings’ collection only exists online)
Interlaced and LDC Present an Evening on Fashion and Gaming – Sustainability
With consumers now accustomed to curating their online selves to reflect their real-world personas, how can designers help them do this in a digital-only environment?
We have already seen this taking off on social, and gaming is not far behind. To launch its ecommerce site, clothing brand Carlings teamed up with virtual influencer Perl to create a fashion collection that only exists online. Beyond raising awareness of Carlings’ online offering, the Neo-Ex collection aimed to address the damages of fast fashion, while still letting people show off (virtually) new garments.
To participate, shoppers had to buy an item from the collection and send a picture of themselves to Carlings. The brand’s team of designers then superimposed the digital clothing on the image and send it back to the shoppers, letting them post the pic on social media with a new digital outfit. How can creating digital-only products change the way we think about fashion production and sustainability? Morten Grubak, Executive Creative Director, Northern Europe, VICE / VIRTUE – the agency behind Carlings’ adDRESS_THE_FUTURE campaign – will also join us to share insights on the topic.
(Image – Space Invaders)
- Date: 11th September 2019
- Time: 6.00pm – 9.00pm
- Venue: LDC Concept Store (Covent Garden, London)
Morten Grubak (Executive Creative Director, Northern Europe, VICE / VIRTUE)
Sabinna Rachimova (Founder & Creative Director, SABINNA)
Jonathan Chippindale (CEO, Holition)
Moderated by: Kristina Dimitrova (Founder, INTERLACED)
For more info and tickets, click here
Launched in 2015 by Kristina Dimitrova along with Karina Abu Eshe and Hristiyan Pavlov INTERLACED has since grown to become one of the top news sources and event curators in the fashion tech, retail and startup ecosystem. As a media and events platform, INTERLACED highlights the most innovative developments for the future of fashion, retail and beauty. They dedicate to inspire, educate, communicate and question the shifts in the industry, creating a hub for curious minds. Their aim is to accelerate adoption of the next wave of fashion. INTERLACED is built on the notion that in order to speed up innovation within fashion houses and technology companies, an increasing demand from the consumer needs to be apparent.
For the original version of this article by Kristina Dimitrova and to learn more about INTERLACED, please visit – www.interlaced.co.