Allvar – Subtle Design

“To succeed in fashion, you need a good product and a good story. And we have a great story. It adds a dimension to Alvar that other brands simply do not have. The most exciting element is the fact that the fabric has been created from scratch. We have captured the Swedish forests, and traced its wood, through to textile fibre. And created a completely new fabric. Our starting point for the design is the type of underwear we like ourselves. These of course, are already available. Therefore, the design process has focused on fabric and packaging. In order to capture a sensation. “

Stefan Soderberg, Creative Director

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