Fashion Scout ‘Ones To Watch’ – AuCarre
AuCarre is a brand which emphasises feminine power by elevating and giving voice to all women. As new designers they are very much intrigued by making our own stories and creating contemporary characters using pioneering fabrication, contemporary aesthetic and luxury style elements. Founded by the twin designers with Greek origins; Eirini and Dimitra who both after graduating with a BSc in Bimolecular and Genetic Science, moved to London to study fashion and Arts at Central Saint Martins in BA Fashion Design with Print and Knitwear. During their journey to laughing their own label the sisters assisted designers at international labels including Mary Katrantzou, Gucci and Chanel.
Their strong interest in hand drawn digital print and knit, are a strong characteristic of the brand. Bold silhouettes, romanticism, as well as atmospheric designs are what describe their creations. The designers’ work aims to celebrate luxury combined with detailed hand-drawn digital prints. AuCarre’s pieces serve the need of personalisation through storytelling, which hinge on several artists and art movements and craft details. The SS19 collection is inspired by FEMININE SURREALISM. In a dreamy “super-real” world the new image of the woman is portrayed, stimulated by her everyday silhouette giving a new rejuvenating and refreshing aspect to her alter-ego.
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