LMJ – ONE WORLD OF ANONYMOUS BEAUTY & RED SOIL OUTFITS
Reflecting the beauty and landscapes of Australia, part of the latest collection by LMj and showcased at Eco Fashion Week Australia.
Designed in London and ethically made in Melbourne using natural and recycled fabrics.
Image by Mochni.com
LMj is a London based sustainable fashion brand that was founded a few years ago by Lima Jordan in Melbourne, Australia, with the idea to link a passion for sustainability with her design skills and her work has subsequently been showcased at Eco Fashion Week Australia, Vancouver Fashion Week and also captured the attention of British Vogue. ‘Creation of Imperfection’ is Lima’s design signature, questioning the aim of perfection in our society and looking for beauty and quality in the rare and forgotten. From a young age, Lima found shelter by escaping into an arty bubble; expressing emotions and feelings mainly through drawings. The talent for design was then developed in the UK where the designer graduated with a fashion design degree in London.
LMJ’s design focus is through self-expression, finding identity and social acceptance. The garments made are designed with love and respect for nature, beauty of all races and genderless qualities. They believe that there is beauty in everything and use design to express this. Inspiration is taken from ancient cultures along with artisan craft and products are all handmade from raw and recycled fabrics, naturally dyed and in the form of challenging anti-fashion. A controversial combination of rich natural tones, asymmetrical cuts, masculine elements and oversized layers is linked by stark black. This trademarks LMJ’s work and reflects the absorption of colour and anonymity. Each garment is well chosen and respected. They transform sustainability, simplicity and practicality into slow ETHICAL. AVANT – GARDE fashion and their mission is to neutralise emotions from society and challenge the status quo; to create unique womenswear and unisex looks that aim to attract the spirit of the outside soul that yearns beyond the mainstream. LMJ are part of the slow-fashion movement and we would like the modern society to wake up; to start thinking sustainable and away from a mass-produced world that is surrounded by waste.
With the quest for sustainable, practical multifunction and the aim to create zero waste clothing, the brand ‘LMj’ explores the reinterpretation and values of clothing’s origins.
LMj. ETHICAL. AVANT-GARDE. – FINEST SLOW-FASHION.
To learn more about LMj, please visit – www.limajordan.com